In Search of Personalized Time is an attempt to live unreal time in real-time world.

We are building personal timekeepers and new measurements for moments based on individual perception of time. In this artistic endeavor to questions the global synchronization and the universal standard, we hope to facilitate a multitude of flows of time.

In changing how we formalize time, one could stretch the present or – perhaps unfathomably – compress it. "Now," then, becomes a malleable space in which one can reorient the relationship between memory, action, and possible futures.


Time as the non-standard measurement

This is the script of the talk, presented at the TED Fellows Retreat 2015, on Aug 27, 2015, Monterey, CA.

I was working on a project in Korea last year, for a public art festival, for which my studio in New York was providing designs. And because of the physical distance between Seoul and New York, we were video conferencing almost every day. These calls had to happen at odd times for everyone – either very early in the morning or very late in the night.

One of the main curator of the event, was my friend and collaborator Taeyoon Choi, who was also based in New York, working remotely most of the time. One day, we were complaining about how our professional lives were happening in odd hours, while our personal lives were bound to New York's local time, which made our lives much more complicated.

It was, as if, we are living in someplace else — in-between New York and Seoul — and doesn’t completely belong to either of those two places.

Similarly, in our perceptions, those conference calls were happening not in New York or Seoul's local time, but possibly elsewhen – sometime else, that the participants from both places share momentarily.

The First Moving Assembly Line, Highland Park, Michigan, 1913
The First Moving Assembly Line, Highland Park, Michigan, 1913

Time is based on a movement of planet earth because we consider that as a constant: the speed of how the earth rotates itself, and around the sun. It's practical to think of time in this way because it registers every event into a single and linear metric system. It works like an assembly line: our phone calls and email communications or just about anything is bound to this completely linear framework and we rely on this to define "order."

What's interesting about this linear narrative is that it has a very definite definite beginning and an end. Time, on a personal level, is unquestionably a finite resource. You can accumulate infinite amount of wealth, but you cannot live infinite life. And I think this is the motivation behind every technological advancement. To maximize our use of time, by doing more things in less amount of time.

As a result, the contemporary world, operates in terms of global synchronization. Things happen in real time, and this semblance of simultaneity is a defining characteristic of value, and a synonym of efficiency.

But as a human being, it’s not uncommon to feel detached from the real-time. When you're jet-lagged and can't fall asleep in the middle of a night or missing your subway stops while daydreaming. These occur when you're by yourself, not syncing perfectly with the GMT, the Greenwich Mean Time.

And while Taeyoon and I were having conversations like this, we realized that there's no tool available for us to acknowledge these personal perceptions of different times. These senses are, essentially ephemeral – as soon as you look at your watch, then boom, you're back in sync with the GMT.

So what we wanted try was to give form to these personal senses of time – by conceiving a new measurement system, that captures these personal yet ephemeral senses. Then perhaps, we could create a time device, that shows your personal time, so that you can interact with it without syncing back with the GMT.

Then perhaps, we could network these devices, and think about how to negotiate these personal times from person to person. then perhaps, we could create an alternative time-system, a consensus time, the bottom up approach towards deciding what time it is now, as opposed to the top-down approach, where we're basically being told by the geo-political standards.

In other words, we set out to create completely new timezones — that are not based on the movement of planet earth, but based on your perceptions of time.

For the past year, we have been conspiring on this subject, and we tried our latest experiment in Los Angeles about a month ago – which was also the very first to use custom hardware and software we made, to capture participants' personal moments.

This is a Personal Timekeeper. It’s a simple clock with one button, that displays your Personalized Time. It comes with a little pamphlet describing what is encouraged and discouraged while using them for the day.

We handed out these devices to the participants. Everyone gathered in the same place at the same time, and we instructed them to press and hold the button for a span of time that they thought was a minute, which can be anywhere between 30 sec to 90 seconds. And from that point on, everyone's clock would advance in different speed, based on their perceptual minute – going faster or slower.

Then the participants wore the devices and explored the museum – and we asked them to come back to the place we started, by 3:30pm. Which, of course, would no longer be a single point in time for everyone.

While the participants were experiencing the detachment from the GMT for a few hours, their Personalized Times were shown at a website, along with their markings of 'moments’ – whatever period of time that’s significant to them, which is shown as a timeline.

Then using this subjective history of the participants' personalized moments, we started a roundtable discussion on how we could possibly model a Consensus Time – a shared time space among participants.

In the current model of GMT, time manifests as a uniform backbone to everything that happens. It’s the ultimate unit of measurement that everyone has to share.

I believe we can take back our ownership of our sense of time, as opposed to giving in to the conforming standards of time. We can create an alternate logic for keeping track of time. Perhaps we selectively synchronize our Personalized Times with a small number of people – friends, families or co-workers – from time to time, then drift away.

This idea of not conforming to the standardized time might seem a little far-fetched, but I believe it's a step towards acknowledging and respecting the vastly different and beautiful ways of how we all navigate through this complicated world.

Thank you.